The core design is centered on modularity. Spaces and quests change as featured brands come and go at Cobbleland over time to maintain freshness and to keep up with the times.

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Spaces will be split into multiple sub-areas throughout the 4x4 land for partners and brands. Zoning will be carefully studied and implemented within the space to ensure each of the SMEs will have value in terms of brand exposure, visibility and interaction with the community.